Senstar Ltd. (UK) Takes on Responsibility for Sales in the Middle East Territory

EVESHAM, UK – February 24, 2010 – Senstar Corporation today announced that its UK office based in Evesham, Worcestershire, will take on the responsibility for sales in the Middle East territory. The company announced this change at the ISNR show – March 1-3 – at the Abu Dhabi International Exhibition Centre.

“We felt this change in territory management was good for Senstar strategically, considering the UK’s proximity to the Middle East region both geographically and by time zone,” said Brian Rich, President – Senstar Corporation. “Our managing director for the UK also has a solid base of contacts and experience in the region.”

The territory was previously managed by Senstar’s Canadian-based manufacturing facility.

Rich said it was time to take the opportunity to look at what office made the most sense to serve this market, and the UK office allows Senstar to be closer to the customer.

Chris Norton has been the managing director for Senstar Ltd. in the UK since May 2006.

“I look forward to the challenge and opportunity that working in this territory brings,” said Norton. “My plan is to continue the valuable relationships with companies we have done business with in the past and to develop and work with new partners.”

The company confirmed it will continue its relationship with its existing channel in Dubai and seek new channels to expand its market in the region.

At the ISNR exhibition, Senstar will show its fence-mounted sensors and world-leading buried cable technology. The company can be found at Booth # 3323. ISNR (International Security & National Resilience) is an international exhibition focused on addressing homeland security challenges facing governments and businesses in the region.

Company background:

Senstar Corporation has been manufacturing, selling and supporting a broad-based product line of perimeter intrusion detection sensor technologies for close to 30 years. In thousands of sites, in more than 80 countries, the company’s portfolio of products provide reliable detection of intruders as soon as they enter restricted or sensitive areas, giving the advance warning security forces need to react.

Senstar’s products and solutions can be found in installations around the world including airports, borders, ports, VIP residences, military and government sites, correctional facilities, industrial and commercial sites, major utilities and critical infrastructure sites. From sensors to alarm monitoring and control, infrared illuminators to CCTV solutions – Senstar is truly a world leader in perimeter intrusion detection technology and products.

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Corporate contact:

Chris Norton, Managing Director – Senstar Ltd.
Orchard House, Evesham Road
Broadway, Worcestershire WR12 7HU

Media contact:

Cathy McHugh, Director of Marketing
Senstar Corporation: +1.613.839.5572

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